High Visibility : The Making and Marketing of Professionals into Celebrities
ISBN: 0844234486 Author: Irving J. Rein, Philip Kotler, Martin Stoller, Phillip Kotler Publisher: Ntc Business Books Published: September 1997 Format: Hardcover 288 pages
This book shows how the same techniques used to market individuals into celebrities can be used by any company, cause or individual to achieve "high visibility". It explains the techniques for transformation and public relations behind the making of a celebrity; provides celebrity examples from all walks of life from athletes to business executives; shows how anyone can develop a "high visibility" formula that works for them.
