A behind-the-scenes look at the convergence of hard rock and business. This is the tell-all account of how images are built, money is made and profits are spent. An insider's view of the lifestyles and indulgences of rock stars, the pressure of staying on top, the authority and influence of the industry's top power brokers and the glamour and celebrity of stars such as Diana Ross and Cher. Author C.K. Lendt travelled the world with Kiss from 1976 to 1988 as their business manager. He is now co-director of the Entertainment & Media Management program at Marymount Manhatten College and adjunct professor for both New York University's Music Business & Technology program and its Management Institute.
