The advertising director for the Los Angeles Songwriters Showcase, a 20-year veteran of the industry, tells what songwriters and performers need to know about where the power is, the current state of the music business, where to go to make contact with decision makers, how to assess talents and make the most of them.

This book prompts readers to take a good look at what they have to offer the music industry and shows them how to make - and capitalize on - the kinds of contacts they need to succeed in this business.