Indispensible inside information on launching a recording career is packed into this essential music industry primer. Any artist in popular music looking to land a record deal will want to get the complete score from this vital industry resource. Citing and dispelling common music business myths as a means of focusing each chapter, the book outlines the important role of each critical player in a performer's career, explains how to prepare effective presentations, discusses how to get seen and heard by the right people and provides guidance in dealing with the business of the business. Appendices provide advice from music industry experts and valuable resource information.